Muzmatch: the app that is dating the way in which Muslims find love

Muzmatch: the app that is dating the way in which Muslims find love

Shahzad Younas’s Muslim app that is dating 15,000 partners meet and obtain hitched. He tells Amelia Heathman about contemporary love

The expression goes: ‘Muslims don’t date, we marry’ mail order wife,” claims Shahzad Younas, creator and CEO of this Muslim matching software Muzmatch. “It’s a phrase that is generalised it strikes the nail in the mind. If I’m fulfilling a lady, we’re both reasoning, is this individual wedding product?”

Muzmatch is normally dubbed the Muslim Tinder but Younas isn’t therefore satisfied with the contrast. It utilizes some typical dating-app structures, such as for example swipes and likes, but alternatively of concentrating on casual hook-ups it’s all about assisting Muslims find anyone to marry.

Numerous Muslims are required to marry young also to some body of this faith that is same. Choices consist of using the services of a matchmaker, which computer technology graduate Younas defines as “like getting your CV passed around” to get a suitable partner. That he decided to create an app that would make the dating process more “halal” — acceptable in religious law so it was back in 2014, after hearing his friends swap stories about dating struggles.

Younas quit their task as a good investment banker and invested 6 months working days that are 18-hour produce Muzmatch in their room. 6 months after introducing, the application had produced its very first wedding.

“A few got in contact to express ‘thank you, we got hitched as a result of your app’. I became like, OK, this might be real,” he said. The outcome talk on their own: Muzmatch has one or more . 5 million users plus some 15,000 partners ‘ve got hitched after fulfilling onto it.

It produced title for it self away from Muslim community because of an advertising campaign that went regarding the Tube this past year featuring Lionel Richie singing: “Halal, can it be me you’re trying to find?” The app ranks higher for downloads than the other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), according to analytics company App Annie, so it’s no wonder the big dating companies have come knocking in terms of competitors.

Younas won’t mention who, but claims they have been turned by him straight straight down everytime. “We’re for a objective to transform how Muslims across the world think of marriage, and acquire married.”

Lots of work switches into making certain Muzmatch is just a space that is safe Muslims to talk and satisfy on the web. In 2016, the working platform introduced selfie verification to make sure everyone else regarding the application is whom they state they are. The organization features a united group in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.

Other privacy features are embedded. Users can request a chaperone be there in conversations regarding the application, such as for instance a member of the family, as per an Islamic principle that after unmarried both women and men chat a alternative party should be there. Users also can make sure they’ve no profile image on the account or details such as for instance their complete name, so they may be as personal online as you are able to. “It’s about knowing that Muslims are incredibly diverse so we don’t like to force individuals down a road that is particular. You want to end up being the safe area and offer top-level privacy to your users,” says Younas.

Security is vital for any other reasons. “We get lots of EDL types and Right-wing individuals offering that you great deal of abuse — putting up Bin Laden pictures and all sorts of that sort of stuff,” claims Younas. “The positive thing is they get spotted quickly and eliminated so we can block those users in a permanent means.” Regarding the upside, Muzmatch comes with non-Muslims registering since they’re interested in learning the faith, such the 50-plus guy whom changed into Islam after fulfilling somebody regarding the software. “The individual tales can be pressing. We’re wanting to tread that type of being available but faithful that is equally being our community. It’s a line that is tricky walk down but We think we’ve nailed it.”

Therefore what’s next? The start-up has accomplished profitability as a result of its premium paid-for tier however the next phase is to continue to enhance the application and its particular features, and expand the group and its particular reach. “Purely for a figures basis, one-fifth around the globe is Muslim,” claims Younas. “On top of this, we estimate there remain 400 million Muslims who will be solitary and qualified. We examine that, and we’ve not really produced dent.”

The start-up has today announced the close of a big Series A funding round for $7m to help Muzmatch in its mission. Investors included respected Silicon accelerator that is valley-based Combinator – Younas participated when you look at the programme back 2017 – also as Luxor Capital.

“Shahzad has obviously made a thing that individuals want,” claims Tim Brady, someone at Y Combinator. “He is a founder that is resourceful is hearing their users as well as in the procedure is rolling out an excellent solution for the Muslim community, in a manner that conventional businesses have actually neglected to do.”

Beyond bringing individuals together, Younas additionally desires to change attitudes within the Muslim world in order for marriage is approached in a modern means. “My vision is whenever Muslims across the world think of engaged and getting married Muzmatch pops into the mind — and it also is like an evident, non-taboo move to make,” he states. “I always think Muslims are five years behind the main-stream, specially when it comes down to technology. Now it is time to allow them to get caught up.”

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